Search engine optimization (SEO) is a very low cost method for marketing online, but for that you must have an SEO friendly website to get that extra web traffic that you are looking for.
If you are new to the concept of marketing through effective search engine optimization, then ask yourself these questions:
If you are new to the concept of marketing through effective search engine optimization, then ask yourself these questions:
- Is the navigation of your website easy or does it take some time to figure out where to click? When people come to your website, do they easily know where to go next?
- Can you update your website yourself and that too with ease? Or do you have to call your web site designer and wait until he or she gets around to update it and pay an hourly charge for the privilege? A huge part of successfully creating an SEO friendly website is developing text-based, search engine oriented content. To make this possible you must be able to add that content quickly and often.
- Does your website have a Google compliant XML sitemap? Because Google, MSN and Yahoo need to know where your pages are so that they can show up on the search engine results pages.
- Is your site using meta data like keywords, title and description ? This is a bit on the technical side but is another important part of making the content you are adding to your SEO friendly website visible to Yahoo, Google,MSN and the rest.
- So are you able to access information on how many visitors you received on your website this month, where they came from and what keywords they had used to find you? You should be able to see where your successes are coming from so you can put more energy into the areas that are really working.
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